lemlist vs Instantly
Estimate what moving from lemlist to Instantly costs over 12 to 36 months, including the one-time switch. Then remap your exported CSV headers.
Why teams look at this switch: lemlist's Email plan, priced by monthly email volume, compared with Instantly plans priced by emails sent per month
Cost calculator
Enter a number from 1 to 10,000,000. The result is hidden until the value is valid.
This number is outside the slider's range; the calculator uses the number you typed.
Optional. A negotiated, start-up or non-profit discount, taken off the published price every month.
Enter a number from 0 to 999,999,999. The result is hidden until the value is valid.
Enter a number from 0 to 999,999,999. The result is hidden until the value is valid.
Default rates are a starting point for a typical setup and may not match what lemlist or Instantly charges you. Replace them with your own quote.
Reference price ladder
Reference prices, checked 10 Nov 2026. List prices in USD; converted prices are explained in the assumptions. Prices exclude VAT and other taxes, change over time and differ by region and contract. Confirm on the vendor's page before you decide.
| Plan | Up to | Monthly billing | Annual billing, per month |
|---|---|---|---|
| lemlist Email, 50,000 emails | 50,000 | $69 | $55 |
| lemlist Email, 100,000 emails | 100,000 | $89 | $71 |
| lemlist Email, 200,000 emails | 200,000 | $159 | $127 |
| lemlist Email, 500,000 emails | 500,000 | $359 | $287 |
| lemlist Email, 1,000,000 emails | 1,000,000 | $659 | $527 |
| Plan | Up to | Monthly billing | Annual billing, per month |
|---|---|---|---|
| Instantly Growth | 5,000 | $47 | $37.60 |
| Instantly Hypergrowth | 125,000 | $107 | $85.58 |
| Instantly Light Speed | 500,000 | $358 | $286.30 |
Assumptions
- lemlist (lemlist.com/pricing, USD, read 10 Nov 2026): the Email plan, with unlimited users and sending mailboxes, is priced by emails a month: 50,000 for $69 billed monthly or $55 billed yearly, 100,000 for $89 / $71, 200,000 for $159 / $127, 500,000 for $359 / $287 and 1,000,000 for $659 / $527. Quarterly billing and the data add-ons (lead enrichment from $20 / $16 a month, intent signals from $29 / $21) are not included. Multichannel ($109 / $87 per user) adds LinkedIn, calls and SMS and is not modelled. When amounts are shown in EUR, lemlist's own EUR prices are used (the same figures in EUR, as shown in Greece), not a conversion.
- Instantly Outreach plans (instantly.ai/pricing, USD, read 10 Nov 2026): Growth $47 per month billed monthly, $37.60 billed yearly, for 5,000 emails a month and 1,000 uploaded contacts; Hypergrowth $107 / $85.58 for 125,000 emails and 25,000 contacts; Light Speed $358 / $286.30 for 500,000 emails and 100,000 contacts; all with unlimited email accounts and warm-up. The tool picks the plan by emails per month; if you upload more contacts than the plan allows, you need the next plan. Instantly's lead database and credits are sold separately and not included. lemlist Multichannel also covers LinkedIn, calls and SMS, which Instantly's Outreach plans do not.
CSV header mapper
Rename exported lemlist column headers to suggested Instantly column names, for reporting or manual data preparation. Not an official Instantly import format. It runs in your browser. Headers are renamed and the values in kept columns stay unchanged; columns that look like passwords or other secrets are removed.
Renamed headers do not make a file import-ready. Check whether and how Instantly accepts such data before importing, and create any custom fields there first.
| lemlist column | Instantly column | Field type |
|---|---|---|
| Suggested | ||
| firstName | first_name | Suggested |
| lastName | last_name | Suggested |
| companyName | company_name | Suggested |
| linkedinUrl | linkedin_url | Suggested |
When moving to Instantly makes sense
- The comparison above shows a saving at your own volume, after the switching cost.
- Your team can finish the CSV import and onboarding within the switching budget you entered.
- You have checked that Instantly's plan covers the integrations and compliance rules you need.
When staying on lemlist is the better call
- The one-time migration, re-integration or retraining cost is larger than 12 to 24 months of savings.
- You are inside a multi-year lemlist contract with early-termination fees.
- Your workflow relies on add-ons or features Instantly does not support yet.
How the result changes with volume
Twelve-month totals at half, the same and double the volume you entered above, with the other settings you chose (plan, billing, multiplier, switching and extra costs).
| Volume (Cold Emails Sent per Month) | lemlist | Instantly | 12-month difference |
|---|---|---|---|
| 50% volume (10,000) | $69/mo | $107/mo | -$756 |
| Your volume (20,000) | $69/mo | $107/mo | -$756 |
| 200% volume (40,000) | $69/mo | $107/mo | -$756 |
≈ = above the last published price tier, so the amount is extrapolated.
Questions
How is the total cost of lemlist and Instantly compared?
Each side's monthly cost is multiplied by the months in the horizon, and the one-time switching cost is added to Instantly. At the default volume (Cold Emails Sent per Month: 20,000), the model gives about $69 per month for lemlist and $107 per month for Instantly.
How do lemlist CSV headers map to Instantly?
The mapper renames lemlist columns (email, firstName, lastName, companyName, linkedinUrl) to Instantly columns (email, first_name, last_name, company_name, linkedin_url) in your browser. Custom fields must exist in Instantly before you import.
When should a company stay on lemlist?
Stay if the one-time switching, integration or contract-exit cost is larger than the savings over the horizon you care about. The calculator shows that case as a negative result.