Apollo.io vs Snov.io Drip Campaigns
Estimate what moving from Apollo.io to Snov.io Drip Campaigns costs over 12 to 36 months, including the one-time switch. Then remap your exported CSV headers.
Why teams look at this switch: Per-seat prospecting tool costs compared with Snov.io credit plans
Cost calculator
Enter a number from 1 to 1,000,000. The result is hidden until the value is valid.
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Enter 0 or a positive number. The result is hidden until the value is valid.
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Default rates are Tiersova placeholders for a typical setup, not published Apollo.io or Snov.io Drip Campaigns prices. Replace them with your own quote.
CSV header mapper
Rename exported Apollo.io column headers to suggested Snov.io Drip Campaigns column names, for reporting or manual data preparation. Not an official Snov.io Drip Campaigns import format. It runs in your browser. Headers are renamed and the values in kept columns stay unchanged; columns that look like passwords or other secrets are removed.
Renamed headers do not make a file import-ready. Check whether and how Snov.io Drip Campaigns accepts such data before importing, and create any custom fields there first. For contact lists, check opt-out and unsubscribe status separately before importing.
| Apollo.io column | Snov.io Drip Campaigns column | Field type |
|---|---|---|
| First Name | first_name | Suggested |
| Last Name | last_name | Suggested |
| Title | position | Suggested |
| Company | company_name | Suggested |
| Corporate Email | Suggested | |
| LinkedIn URL | social_url | Suggested |
When moving to Snov.io Drip Campaigns makes sense
- The comparison above shows a saving at your own volume, after the switching cost.
- Your team can finish the CSV import and onboarding within the switching budget you entered.
- You have checked that Snov.io Drip Campaigns's plan covers the integrations and compliance rules you need.
When staying on Apollo.io is the better call
- The one-time migration, re-integration or retraining cost is larger than 12 to 24 months of savings.
- You are inside a multi-year Apollo.io contract with early-termination fees.
- Your workflow relies on add-ons or features Snov.io Drip Campaigns does not support yet.
How the result changes with volume
Twelve-month totals at half, the same and double the volume you entered above, with the other settings you chose (plan, billing, multiplier, switching and extra costs).
| Volume (Monthly Verified Prospects) | Apollo.io | Snov.io Drip Campaigns | 12-month difference |
|---|---|---|---|
| 50% volume (2,500) | $154/mo | $69/mo | +$520 |
| Your volume (5,000) | $229/mo | $99/mo | +$1,060 |
| 200% volume (10,000) | $379/mo | $159/mo | +$2,140 |
≈ = above the last published price tier, so the amount is extrapolated.
Questions
How is the total cost of Apollo.io and Snov.io Drip Campaigns compared?
Each side's monthly cost is multiplied by the months in the horizon, and the one-time switching cost is added to Snov.io Drip Campaigns. At the default volume (Monthly Verified Prospects: 5,000), the model gives about $229 per month for Apollo.io and $99 per month for Snov.io Drip Campaigns.
How do Apollo.io CSV headers map to Snov.io Drip Campaigns?
The mapper renames Apollo.io columns (First Name, Last Name, Title, Company, Corporate Email, LinkedIn URL) to Snov.io Drip Campaigns columns (first_name, last_name, position, company_name, email, social_url) in your browser. Custom fields must exist in Snov.io Drip Campaigns before you import.
When should a company stay on Apollo.io?
Stay if the one-time switching, integration or contract-exit cost is larger than the savings over the horizon you care about. The calculator shows that case as a negative result.