ZoomInfo / Lusha Enterprise vs Apollo.io Sales Intelligence
Estimate what moving from ZoomInfo / Lusha Enterprise to Apollo.io Sales Intelligence costs over 12 to 36 months, including the one-time switch. Then remap your exported CSV headers.
Why teams look at this switch: $15,000+/yr mandatory annual contracts vs flexible self-serve B2B data seats
Cost calculator
Reference price ladder
Partly reference prices, checked 24 Oct 2026. List prices in USD; converted prices are explained in the assumptions. Prices change and differ by region, tax and contract. Confirm on the vendor's page before you decide.
| Plan | Monthly billing | Annual billing, per month |
|---|---|---|
| Apollo.io Basic | $60 | $49 |
Price per seat per month.
Assumptions
- The ZoomInfo / Lusha side is an illustrative estimate: both sell mainly through annual contracts quoted by sales.
- Apollo.io Basic: $60 per user billed monthly, $49 billed annually (Professional: $94 / $79). Extra data credits are not included.
CSV header mapper
Rename exported ZoomInfo / Lusha Enterprise column headers to suggested Apollo.io Sales Intelligence column names, for reporting or manual data preparation. Not an official Apollo.io Sales Intelligence import format. It runs in your browser; only headers change.
Renamed headers do not make a file import-ready. Compare the result with Apollo.io Sales Intelligence's import template and create any custom fields there first. For contact lists, check opt-out and unsubscribe status separately before importing.
| ZoomInfo / Lusha Enterprise column | Apollo.io Sales Intelligence column | Field type |
|---|---|---|
| First_Name | First Name | Suggested |
| Last_Name | Last Name | Suggested |
| Job_Title | Title | Suggested |
| Company_Domain | Website | Suggested |
| Work_Email | Suggested | |
| Direct_Dial | Corporate Phone | Suggested |
When moving to Apollo.io Sales Intelligence makes sense
- Your main cost driver is $15,000+/yr mandatory annual contracts vs flexible self-serve B2B data seats, and your volume is past the break-even point above.
- Your team can finish the CSV import and onboarding within the switching budget you entered.
- You have checked that Apollo.io Sales Intelligence's plan covers the integrations and compliance rules you need.
When staying on ZoomInfo / Lusha Enterprise is the better call
- The one-time migration, re-integration or retraining cost is larger than 12 to 24 months of savings.
- You are inside a multi-year ZoomInfo / Lusha Enterprise contract with early-termination fees.
- Your workflow relies on add-ons or features Apollo.io Sales Intelligence does not support yet.
How the result changes with volume
Twelve-month totals at half, default and double volume, using the default pricing model and a $150 switching cost.
| Volume (Sales Prospecting Seats) | ZoomInfo / Lusha Enterprise | Apollo.io Sales Intelligence | 12-month difference |
|---|---|---|---|
| 50% volume (3) | $1,250/mo | $180/mo | +$12,690 |
| Default volume (5) | $1,750/mo | $300/mo | +$17,250 |
| 200% volume (10) | $3,000/mo | $600/mo | +$28,650 |
Questions
How is the total cost of ZoomInfo / Lusha Enterprise and Apollo.io Sales Intelligence compared?
Each side's monthly cost is multiplied by the months in the horizon, and the one-time switching cost is added to Apollo.io Sales Intelligence. At the default volume (Sales Prospecting Seats: 5), the model gives about $1,750 per month for ZoomInfo / Lusha Enterprise and $300 per month for Apollo.io Sales Intelligence.
How do ZoomInfo / Lusha Enterprise CSV headers map to Apollo.io Sales Intelligence?
The mapper renames ZoomInfo / Lusha Enterprise columns (First_Name, Last_Name, Job_Title, Company_Domain, Work_Email, Direct_Dial) to Apollo.io Sales Intelligence columns (First Name, Last Name, Title, Website, Email, Corporate Phone) in your browser. Custom fields must exist in Apollo.io Sales Intelligence before you import.
When should a company stay on ZoomInfo / Lusha Enterprise?
Stay if the one-time switching, integration or contract-exit cost is larger than the savings over the horizon you care about. The calculator shows that case as a negative result.